After first group critic I decided to create two 2 design solutions and to present it to group critic again as I would present it to my client or mentor, because I sent e-mail to the designer, who works in Chesapeake (Designing company in Bradford), but didn't get an answer from him. So I decided to present 2 design solutions to my group critic- as my clients.
The feedback what get from them was: they liked font, which I chose for the KitKat brand, colour is successful, which is also currently used for KitKat Easter Egg packaging design. I think, this is quite good colour to use for design work, because it is bright, people can see it from distance and also it brings freshness. Also my group critic told me, that they like first design, due to large window, because people can see the product they buy. Then I created my own KitKat chocolate bar. I didn't want to break traditions (current Nestle's Easter Egg packaging design has a chocolate bar inside as well). So I made my own bar to keep style, but also to make something new. If I left same font, same phrases on packaging, same images, it would be still current design with little changes, but I wanted to create a bit new thing, which could be even better than current.
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